In May 2022, 33 percent of surveyed adults in the United States reported that they had a somewhat favorable opinion of Instagram, whilst 16 percent said that they had a very favorable opinion of the social media platform. Furthermore, nine percent stated that they had a very unfavorable opinion of Instagram.
Share of adults in the United States who have a favorable impression of Instagram as of May 2022
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic Social media users in the United States 2019-2028
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Most used social media platforms by type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2023
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2023
- Premium Statistic U.S. Facebook users 2023, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2018-2027
- Basic Statistic U.S. Instagram users 2023, by gender
- Premium Statistic U.S. Instagram users 2023, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2018-2027
- Premium Statistic Number of LinkedIn users in the United States 2018-2027
- Premium Statistic Pinterest users in the United States 2018-2027
- Premium Statistic Reddit users in the United States 2018-2027
- Premium Statistic SnapChat users in the United States 2018-2027
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2018-2027
- Premium Statistic Revenue growth of social media advertising in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2018-2027
- Premium Statistic Revenue growth of social media advertising in the U.S. 2018-2027
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2022
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
21
- U.S. adults who have a favorable impression of Instagram 2022
- U.S. adults who have a favorable impression of Instagram 2022, by age group
- Instagram accounts with the most followers worldwide 2023
- Leading brands on Instagram worldwide 2022, by influencers
- Share of Instagram users in India 2018-2022, by gender
- UK: Instagram users 2023, by age group
- Number of Instagram users in Singapore 2018-2023
- Share of Instagram users in Russia 2023, by age group
- Instagram user share in Lithuania 2023, by age
- Number of Instagram users in Russia monthly 2019-2023
- Most followed Instagram accounts in Taiwan 2023
- Number of Instagram users in Ukraine monthly 2018-2023
- Instagram users in Hungary 2018-2023
- Germany Instagram users 2023, by age and gender
- Most followed Instagram accounts in Hong Kong 2023
- Czechia: Instagram users 2018-2023
- Number of Instagram users in Latvia monthly 2020-2023
- Instagram users' share in Russia 2023, by age group and gender
- Distribution of Instagram users in Hungary by age and gender 2023
- Share of Instagram users in Estonia 2023, by age group
- Share of Instagram users in Lithuania 2023, by age group
Further Content: You might find this interesting as well
Morning Consult. (May 10, 2022). Share of adults in the United States who have a favorable impression of Instagram as of May 2022 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. "Share of adults in the United States who have a favorable impression of Instagram as of May 2022." Chart. May 10, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. (2022). Share of adults in the United States who have a favorable impression of Instagram as of May 2022. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. "Share of Adults in The United States Who Have a Favorable Impression of Instagram as of May 2022." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult, Share of adults in the United States who have a favorable impression of Instagram as of May 2022 Statista, https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/ (last visited May 28, 2023)
Share of adults in the United States who have a favorable impression of Instagram as of May 2022 [Graph], Morning Consult, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/