Banner was the largest segment of the digital advertising market in Ukraine in 2022, measuring at over 43 percent. In-stream video ranked second, accounting for 35 percent. In-page video, sponsorship, and other non-standard solutions constituted a less significant share of the market.
Distribution of digital advertising market in Ukraine in 2022, by format
Characteristic
Market share
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*Non-standard solutions include pop-up and pop-under windows, catfish and screenglide formats, synchronous banners, frontlines, full-screen advertising, sound advertising in a digital audio stream, and other similar manifestations.
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Ukrainian Internet Association. (March 13, 2023). Distribution of digital advertising market in Ukraine in 2022, by format [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/
Ukrainian Internet Association. "Distribution of digital advertising market in Ukraine in 2022, by format." Chart. March 13, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/
Ukrainian Internet Association. (2023). Distribution of digital advertising market in Ukraine in 2022, by format. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/
Ukrainian Internet Association. "Distribution of Digital Advertising Market in Ukraine in 2022, by Format." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/
Ukrainian Internet Association, Distribution of digital advertising market in Ukraine in 2022, by format Statista, https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/ (last visited September 01, 2024)
Distribution of digital advertising market in Ukraine in 2022, by format [Graph], Ukrainian Internet Association, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1278602/digital-advertising-market-share-by-format-ukraine/