Desktop and mobile advertising expenditure increased in the observed period. In 2022, mobile was Slovakia's platform with the highest advertising expenditure. Advertising on this platform amounted to over 102.35 million euros that year, which made up 54 percent of the advertising spending. The other widely used platform was desktop, with ad spending of around 86.7 million euros.
Expenditure on online advertising in Slovakia from 2020 to 2022, by platform
(in million euros)
Characteristic
2020
2021
2022
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IAB Slovakia. (February 27, 2023). Expenditure on online advertising in Slovakia from 2020 to 2022, by platform (in million euros) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/
IAB Slovakia. "Expenditure on online advertising in Slovakia from 2020 to 2022, by platform (in million euros)." Chart. February 27, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/
IAB Slovakia. (2023). Expenditure on online advertising in Slovakia from 2020 to 2022, by platform (in million euros). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/
IAB Slovakia. "Expenditure on Online Advertising in Slovakia from 2020 to 2022, by Platform (in Million Euros)." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/
IAB Slovakia, Expenditure on online advertising in Slovakia from 2020 to 2022, by platform (in million euros) Statista, https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/ (last visited September 01, 2024)
Expenditure on online advertising in Slovakia from 2020 to 2022, by platform (in million euros) [Graph], IAB Slovakia, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1378518/slovakia-online-advertising-spending-by-platform/