Digital advertising expenditure in Ukraine constituted approximately 59 percent of the total ad spending in 2022, marking the highest figure over the period observed. The decrease in share in 2018 was explained by a change in methodology.
Share of digital advertising spending in Ukraine from 2013 to 2022
*Change in methodology. Prior to 2018, the figures represent the share of total digital advertising in total media advertising spend; starting from 2018, the figures represent the share of digital media advertising in total media advertising spend.
The figures were calculated manually by dividing the digital advertising spending by the total advertising spending.
The statistic has been compiled from several reports by the source.
Release date is the date of access.
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All-Ukrainian Advertising Coalition. (March 6, 2023). Share of digital advertising spending in Ukraine from 2013 to 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/
All-Ukrainian Advertising Coalition. "Share of digital advertising spending in Ukraine from 2013 to 2022." Chart. March 6, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/
All-Ukrainian Advertising Coalition. (2023). Share of digital advertising spending in Ukraine from 2013 to 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/
All-Ukrainian Advertising Coalition. "Share of Digital Advertising Spending in Ukraine from 2013 to 2022." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/
All-Ukrainian Advertising Coalition, Share of digital advertising spending in Ukraine from 2013 to 2022 Statista, https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/ (last visited September 19, 2024)
Share of digital advertising spending in Ukraine from 2013 to 2022 [Graph], All-Ukrainian Advertising Coalition, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1302809/digital-advertising-spending-share-ukraine/