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Most used B2B purchase channels in the U.S., UK, and China 2021

B2B purchase channels believed to be more popular after the COVID-19 pandemic in the United States, United Kingdom, and China in 2021

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Release date

September 2021


China, United Kingdom, United States

Survey time period

April 26 to May 14, 2021

Number of respondents


Age group

20 years and older

Special properties

among those part of the final product-buying decision-making process for their company

Supplementary notes

* B2B buyers in the UK (201), U.S. (202), and China (201).
Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives in the following industries: construction & hardware, food & beverages (groceries), pharma & medical, cosmetics, healthcare & beauty, chemicals & biotech, automotive, electric equipment & consumer electronics, packaging & containers, fashion & apparel, media, cosmetics, farming & fishery, furniture and luxury goods.

To the question: "In a post-pandemic world, what channels do you think you will buy through?".
Multiple answers were possible.
Answers on Amazon and Alibaba marketplaces' usage were not available for each country.

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