Most used B2B purchase channels 2021

In 2021, a survey in the United States, United Kingdom, and China unveiled the shopping channels that would be most popular among businesses in a post-pandemic scenario. In China, almost three-fourths of professionals surveyed said they were likely to shop on Tmall and Taobao, both owned by Alibaba. Meanwhile, nearly one-third of US and UK professionals believed they would use Amazon Business.

B2B purchase channels believed to be more popular after the COVID-19 pandemic in the United States, United Kingdom, and China in 2021

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Release date

September 2021

More information

Region

China, United Kingdom, United States

Survey time period

April 26 to May 14, 2021

Number of respondents

604*

Age group

20 years and older

Special properties

among those part of the final product-buying decision-making process for their company

Supplementary notes

* B2B buyers in the UK (201), U.S. (202), and China (201).
Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives in the following industries: construction & hardware, food & beverages (groceries), pharma & medical, cosmetics, healthcare & beauty, chemicals & biotech, automotive, electric equipment & consumer electronics, packaging & containers, fashion & apparel, media, cosmetics, farming & fishery, furniture and luxury goods.

To the question: "In a post-pandemic world, what channels do you think you will buy through?".
Multiple answers were possible.
Answers on Amazon and Alibaba marketplaces' usage were not available for each country.

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