B2B organizations' revenue share from digital channels in the U.S. 2021-2025

Published by Daniela Coppola, Mar 1, 2024
In the United States, the share of business-to-business (B2B) organizations' revenue share which comes from digital channels has increased from 34 percent in 2021 to 45 percent in 2023. According to this, the rise is expected to continue, with the revenue share from digital channels in 2025 projected to be 56 percent.

Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025

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Release date

February 2024

Region

United States

Survey time period

October 6 to November 8, 2023

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin America
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