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B2B organizations' revenue share from digital channels in the U.S. 2020-2024

Published by Daniela Coppola, Nov 7, 2022
In the United States, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 32 percent in 2020 to 45 percent in 2022. According to this, the rise is expected to continue, with the revenue share from digital channels in 2024 projected to be 53 percent.

Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024

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Release date

July 2022

Region

United States

Survey time period

2022

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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Statistics on " B2B e-commerce in the United States "

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Statistics on B2B e-commerce in the United States

Overview

5

Wholesale

8

Manufacturing

8

B2B e-commerce usage

8

Further related statistics

21

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Topics

B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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