In the United States, two thirds of business-to-business (B2B) buyers look for products online before purchasing them, a 2023 survey revealed. Regardless of where the purchase is finalized, online channels are key in the product discovery phase. 50 percent of surveyed B2B buyers browsed online marketplaces like Amazon while over one-third of respondents checked online adverts.
Channels B2B buyers use to discover products in the United States in 2023
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Share of respondents
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BigCommerce. (August 17, 2023). Channels B2B buyers use to discover products in the United States in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. "Channels B2B buyers use to discover products in the United States in 2023." Chart. August 17, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. (2023). Channels B2B buyers use to discover products in the United States in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. "Channels B2b Buyers Use to Discover Products in The United States in 2023." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce, Channels B2B buyers use to discover products in the United States in 2023 Statista, https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/ (last visited September 01, 2024)
Channels B2B buyers use to discover products in the United States in 2023 [Graph], BigCommerce, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/