Share of consumers who follow a meat-free diet worldwide in 2023, by select country

Share of consumers who follow a meat-free diet in select countries worldwide in 2023

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Release date

February 2024


Worldwide, Brazil, China, Germany, India, Japan, Mexico, United States

Survey time period

January 2023 to December 2023

Number of respondents

181,471 respondents

Age group

18-64 years

Special properties

Combines all vegetarians, vegans, and pescetarians. Residential online population, results aggregate four survey waves and give their average

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Do you follow one or more of the following nutrition rules?" (multi-pick) Number of respondents by country and survey periods that answered vegan, vegetarian, or pescetarian:

United States of America (60,267), 02 January 2023 to 15 December 2023  

Brazil (12,153), 06 January 2023 to 10 December 2023  

China (Mainland) (24,552), 05 January 2023 to 11 December 2023  

Germany (35,938), 04 January 2023 to 14 December 2023  

Japan (12,209), 25 January 2023 to 07 December 2023  

Mexico (12,151), 09 January 2023 to 09 December 2023  

India (24,201), 05 January 2023 to 08 December 2023 [Indian respondents age was 18 to 54

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