Share of consumers who follow a meat-free diet worldwide in 2021, by select country

Published by

Nils-Gerrit Wunsch,

Aug 5, 2022

About 40 percent of Indian respondents stated in a 2021 survey that they typically follow a vegan, vegetarian, or pescetarian diet and thus do not eat meat. Religious reasons are generally cited as a major contributing factor for this comparatively large share of consumers that avoid eating meat. Germany has highly developed market for vegan and vegetarian products by European standards. Some 15 percent of German respondents stated that they typically forgo the consumption of meat.

Share of consumers who follow a meat-free diet in select countries worldwide in 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

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Release date

July 2021

More information

Region

Worldwide, Brazil, China, Germany, India, Mexico, United States

Survey time period

March to April 2021

Number of respondents

4,528*

Age group

18-75 years

Special properties

Combines the share of vegans, vegetarians, and pescetarians

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Which of the following statements best describes how you TYPICALLY eat? (Select one response)."

*Number of respondents by country:
Base: USA (n=763)
Brazil (n=774)
China (n=752)
Germany (n=760)
India (n=726)
Mexico (n=753)

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