Reasons for LATAM region mobile gamers to watch in-app video ads 2021
As of the fourth quarter of 2021, 66 percent of mobile gamers in Latin America reported watching in-app video ads while playing in order to gain in-game rewards. Finding products to purchase was identified as the main reason to watch mobile video ads mid-game by approximately 32 percent of respondents. By comparison, around 46 percent of respondents reported watching in-app video ads while playing only in the case they related to their interests.
