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Marketing tools planned to be used by museums worldwide as of May 2021

Published by Statista Research Department, Jan 2, 2023
A 2021 survey focused on the main marketing tools planned to be used by museums worldwide. According to the study, 34 percent of surveyed institutions intended to work with analytics for social media as of May 2021. Customer Relationship Management (CRM) tools were another popular choice, indicated by 32 percent of respondents.

Main marketing tools planned to be used by museums worldwide as of May 2021

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Source

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Release date

August 2021

Region

Worldwide

Survey time period

December 2020 to May 2021

Number of respondents

150 respondents

Special properties

museum and science center directors, and museum professionals across different departments (IT, marketing, communication, and curatorial)

Method of interview

Online survey

Citation formats
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Statistics on " Museums worldwide "

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Statistics on Museums worldwide

Overview

6

Impact of COVID-19

5

Digitalization

6

Museums in North America

6

Museums in Western Europe

7

Museums in Southern Europe

7

Museums in Northern Europe

5

Museums in CEE

5

Museums in other regions

6

Further related statistics

21

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Topics

Museums worldwideArt market worldwideGlobal online art marketMuseums in the U.S.Museums in Italy
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