Museums with the most social media followers worldwide 2023

Published by Statista Research Department, Jun 1, 2023
With a combined 13.3 million followers across TikTok, Twitter, Facebook, and Instagram, the Museum of Modern Art in New York, United States, was the global museum with the highest social media presence as of March 2023. Another institution in New York, the Metropolitan Museum of Art, ranked second as of that month, with around 10.7 million combined followers.

Museums with the highest social media followers worldwide as of March 2023

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Release date

March 2023

Region

Worldwide

Survey time period

as of March 7, 2023

Special properties

figures refer to the combined social media followers on TikTok, Twitter, Facebook, and Instagram

Supplementary notes

The source specified that since it did not analyze non-English language sites (e.g. Sina Weibo, WeChat, Douyin, etc.), the results are skewed towards Western museums.

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