Museums with the most social media followers worldwide 2023

Museums with the highest social media followers worldwide as of March 2023

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Source

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Release date

March 2023

Region

Worldwide

Survey time period

as of March 7, 2023

Special properties

figures refer to the combined social media followers on TikTok, Twitter, Facebook, and Instagram

Supplementary notes

The source specified that since it did not analyze non-English language sites (e.g. Sina Weibo, WeChat, Douyin, etc.), the results are skewed towards Western museums.

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