U.S. higher education institutions ranked by Facebook user engagement 2023
As of May 2023, the Georgia Institute of Technology had the highest Facebook engagement rate of higher education institutions in the United States, with an engagement rate of 2.11 percent and over 807 thousand total interactions. Ranking in second place was the University of Iowa with over one million engagements and a social media engagement rate of 1.4 percent, followed by North Carolina Central University with an engagement rate of 1.55 percent and over 406 thousand total engagements on the social network.