Average Facebook engagement rates in Sweden 2017, by posts type

Facebook page video posts had the highest engagement rate among Swedes in 2017, with a rate of 4.09 percent. Status posts followed in the ranking, with engagement rate of 3.99 percent, while link posts had a rate of 2.69 percent that year.

Average Facebook engagement rates in Sweden in 2017, by type of post

Engagement rate
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Source

Release date

January 2018

Region

Sweden

Survey time period

January, 2018

Number of respondents

4,100,000 respondents

Age group

13 years and older

Supplementary notes

The source adds the following information: "Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page at that time".

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Statistics on "Facebook usage in the Nordic countries"

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