Facebook page video posts had the highest engagement rate among Swedes in 2017, with a rate of 4.09 percent. Status posts followed in the ranking, with engagement rate of 3.99 percent, while link posts had a rate of 2.69 percent that year.
Average Facebook engagement rates in Sweden in 2017, by type of post
The source adds the following information: "Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page at that time".
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Statistics on "Facebook usage in the Nordic countries"
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Hootsuite, & We Are Social. (January 28, 2018). Average Facebook engagement rates in Sweden in 2017, by type of post [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/1032104/average-facebook-engagement-rates-in-sweden-by-posts-type/
Hootsuite, und We Are Social. "Average Facebook engagement rates in Sweden in 2017, by type of post." Chart. January 28, 2018. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/1032104/average-facebook-engagement-rates-in-sweden-by-posts-type/
Hootsuite, We Are Social. (2018). Average Facebook engagement rates in Sweden in 2017, by type of post. Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/1032104/average-facebook-engagement-rates-in-sweden-by-posts-type/
Hootsuite, and We Are Social. "Average Facebook Engagement Rates in Sweden in 2017, by Type of Post." Statista, Statista Inc., 28 Jan 2018, https://www.statista.com/statistics/1032104/average-facebook-engagement-rates-in-sweden-by-posts-type/
Hootsuite & We Are Social, Average Facebook engagement rates in Sweden in 2017, by type of post Statista, https://www.statista.com/statistics/1032104/average-facebook-engagement-rates-in-sweden-by-posts-type/ (last visited February 19, 2020)
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