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Average Facebook engagement rates in Sweden 2020, by posts type

Published by Joseph Johnson, Mar 9, 2021
Facebook photos posts had the highest engagement rate among Swedes in the fourth quarter of 2020, with a rate of 0.45 percent. Status posts followed had an engagement rate of 0.23 percent, while link posts had a rate of 0.15 percent that year.

Average Facebook engagement rates in Sweden in 4th quarter 2020, by type of post

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Sources

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In cooperation with
DataReportal
Release date

February 2021

Region

Sweden

Survey time period

Q4 2020

Age group

13 years and older

Supplementary notes

The source adds the following information: "Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page at that time".

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