Sweden: Facebook engagement rates by posts type 2021

Between September 1st and November 30th, photo posts on Facebook had the highest engagement rate among Swedish users, with a rate of 0.3 percent. Status and link posts followed had an engagement rate of 0.16 percent, while video posts had a rate of 0.13 percent in the examined period.

Average Facebook engagement rates in Sweden from September 2021 to November 2021, by post type

Characteristic	Engagement rate
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Release date

February 2022

More information

Region

Sweden

Survey time period

September 1 to November 30, 2021

Special properties

Facebook page post engagements (reactions, comments, and shares) as a share of total page fans

Supplementary notes

The source adds the following information: "Percentages compare the combined total of reactions, comments, and shares with the total number of page fans, figures are average based on a wide variety of different kinds of page, with different audience sizes, in various countries around the world. Values may not sum to 100% due to rounding".

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