Considering leaving social media in the Nordics 2019, by platform and country

As of 2019, Swedes seemed to be considering leaving social media the most, compared to the other Nordic countries. 28 percent of the Swedes using Facebook had considered leaving the platform. Furthermore, four percent of the Finns thought of quitting Instagram that year. The highest share of active social media users in the Nordics was recorded in Sweden, where 73 percent of the people were active users as of 2018.

Share of users who have considered leaving social media in the Nordics in 2019, by platform and country

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In cooperation with
Release date

October 2019


Denmark, Finland, Norway, Sweden

Survey time period

Q3 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

* The number of respondents were as follows:

Sweden n= 2,000

Norway n= 2,000

Finland n= 1,500

Denmark n= 1,500

The source adds the following information: "The figures represent how many of the ones using the following social media that have considered to stop using the social media".

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Statistics on "Social media usage in the Nordics"

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