Nordics: considering leaving social media by country 2020

As of 2020, Swedes considered leaving Facebook the most, compared to the other Nordic countries. 34 percent of the Swedes using Facebook had considered leaving the platform. Furthermore, 38 percent of Norwegians considered leaving TikTok in 2020. The highest share of active social media users in the Nordics was recorded in Iceland, where 82 percent of the people were active users as of 2020.

Share of users who have considered leaving social media in the Nordics in 2020, by platform and country

Characteristic	Sweden	Finland	Norway	Denmark
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

September 2020

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q3 2020

Number of respondents

8,000*

Method of interview

Online survey

Supplementary notes

* The number of respondents were as follows:

Sweden n= 2,000

Norway n= 2,000

Finland n= 2,000

Denmark n= 2,000

The source adds the following information: "The figures represent how many of the ones using the following social media that have considered to stop using the social media".

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