According to a survey of users in the United States conducted in February 2021, 61.5 percent of respondents were not intentioned to allow their mobile apps to track their activities. Due to Apple's introduction of the app tracking transparency (ATT) framework with the release of iOS 14, mobile iOS users can choose to deny permission to track their activities.
Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021
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Statistics on Online privacy in the United States
Overview
7
- Basic Statistic Cyber crime: all-time biggest online data breaches 2022
- Basic Statistic Global opinion on concern about online privacy 2019, by country
- Basic Statistic Global opinion on concern about online privacy 2019, by region
- Premium Statistic U.S. online users who feel their data is vulnerable to hackers 2019
- Premium Statistic U.S. online users who feel their data is vulnerable to hackers 2019, by gender
- Basic Statistic Global data protection and privacy rule awareness 2019, by country
- Basic Statistic Global data protection and privacy rule awareness 2019, by region
Personal data and user consent
8
- Basic Statistic U.S. opinion about digital privacy 2019
- Premium Statistic Personal information U.S. internet users are willing to share 2018
- Basic Statistic Degree of control regarding personal information according to U.S. adults 2019
- Basic Statistic Data online users are willing to share to avoid paying for content worldwide 2019
- Basic Statistic Acceptable uses of data or personal information according to U.S. adults 2019
- Basic Statistic Frequency of U.S. adults being asked to approve privacy policies 2019
- Basic Statistic U.S. adults who are not confident in companies' behavior during data misuse 2019
- Premium Statistic U.S. mobile user awareness on select location data use by companies and brands 2019
User concern
8
- Basic Statistic Online protection strategies of global internet users 2019
- Premium Statistic Global users accepting risks for convenience 2022, by country
- Premium Statistic U.S. online consumer concerns about brands and data privacy 2019
- Basic Statistic U.S. mobile user top online privacy usage concerns 2019
- Basic Statistic U.S. consumer concerns on data privacy 2019
- Premium Statistic U.S. consumer trust in social media ads 2019, by generation
- Premium Statistic Distrust in influencers and bloggers among U.S. internet users 2019
- Premium Statistic U.S. consumer distrust in shopping recommendations 2019, by platform
Government surveillance and data requests
8
- Basic Statistic Freedom House Index: internet freedom in selected countries 2022
- Basic Statistic Global concern about foreign governments and online privacy 2019, by country
- Basic Statistic Global concern about foreign governments and online privacy 2019, by region
- Basic Statistic Global concern about national government and online privacy 2019, by country
- Basic Statistic Global concern about national government and online privacy 2019, by region
- Basic Statistic Google user data requests from federal agencies and governments H1 2022, by country
- Basic Statistic Facebook user data requests from federal agencies & governments H1 2022, by country
- Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2021
Online privacy regulations
8
- Basic Statistic Estimated costs from stringent federal data privacy law in the U.S. 2019
- Basic Statistic Estimated costs due to reduced data access to U.S. businesses 2019
- Premium Statistic Estimated costs from targeted data regulation in the U.S. 2019
- Basic Statistic U.S. familiarity with digital privacy regulations and guidelines 2019
- Basic Statistic U.S. opinion on importance of corporate data privacy practices 2019
- Premium Statistic U.S. opinion on reportable privacy incidents 2019
- Basic Statistic Expected CCPA compliance timeline of U.S. companies 2019
- Basic Statistic Type breakdown of CCPA requests in Q1 2020
Spotlight: coronavirus contact-tracing apps
7
- Premium Statistic Concern of U.S. adults on privacy implications of coronavirus exposure tool 2020
- Premium Statistic Tech company location sharing with U.S. gov't due to COVID-19 2020
- Basic Statistic Opinion on tech company location sharing with gov't U.S. 2020, by gender
- Premium Statistic Trust in U.S. entities to create location tracking tool to combat COVID-19 2020
- Premium Statistic U.S. trust in select entities to keep coronavirus tracking data secure 2020
- Premium Statistic U.S. opinion on gov't tracking location to limit COVID-19 spread 2020
- Premium Statistic U.S. adults who say gov't tracking is acceptable to trace coronavirus spread 2020
Further related statistics
21
- Apple app tracking transparency opt-in rate 2022, by app category
- Apple app tracking transparency implementation rate 2022, by app category
- Apple SKAdNetwork adoption rates for global app developers worldwide 2021
- iOS 14.5 share of IDFA in selected app categories before and after ATT launch 2021
- Apple ATT impact on iOS ad revenues according to global app publishers 2021
- Star ratings for iOS apps in the U.S. 2021, by category
- Apple App Store: global rating and reviews of best-ranking apps 2022, by category
- Trackers found in mobile apps 2022, by category
- Total Apple App Store iOS developer payout 2014-2023
- Annual Apple App Store iOS developer payout 2015-2022
- Trackers found in the most used social media apps 2022, by type
- Monthly downloads of Zalando on android and iOS devices in France 2017-2022
- Apple App Store: target keyword match in highest-ranking apps 2022, by category
- Apple App Store: number of screenshots in highest-ranking apps 2022, by category
- Social media and communication apps with growing approval among U.S. consumer 2023
- Mobile app user retention rate worldwide Q3 2022, by category
- Global iOS app retention rate Q3 2022
- User data collection in select mobile iOS apps for kids worldwide 2021, by type
- Usage share of native Apple apps in selected countries 2020-2021, by category
- User data collection in select mobile iOS period tracker apps 2022, by type
- Distribution of mobile iOS apps based on most recent update date 2022
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Forbes. (March 9, 2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021." Chart. March 9, 2021. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. (2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile Users in The United States on Allowing or Denying App Tracking on Ios 14 after The Launch of The App Tracking Transparency (Att) System in 2021." Statista, Statista Inc., 9 Mar 2021, https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes, Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 Statista, https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/ (last visited March 27, 2023)
Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph], Forbes, March 9, 2021. [Online]. Available: https://www.statista.com/statistics/1289920/ios-14-app-tracking-intention-user-us/