Daily engagement rate of U.S. mobile social users 2019

As of December 2019, it was found that 46.2 percent of U.S. Android users who had installed WhatsApp were also daily active users. According to App Ape, mobile Facebook app audiences in the United States showed the highest daily app engagement rate with almost 64 percent.

Daily engagement rate of selected mobile social media apps among Android users in the United States as of December 2019

Share of daily active users
Facebook Messenger54.9%
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Release date

January 2020


United States

Survey time period

December 2019

Special properties

Android users only; DAU / Possession Ratio; official apps only, excluding 3P clients

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Statistics on "Mobile social media usage in the United States"

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