direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.
According to an August 2018 report on mobile device users in the United States, 41 percent of Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type
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Verto Analytics. (July 29, 2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type [Graph]. In Statista. Retrieved April 16, 2021, from https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type ." Chart. July 29, 2019. Statista. Accessed April 16, 2021. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. (2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type . Statista. Statista Inc.. Accessed: April 16, 2021. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of Direct Smartphone App Unlocks among Mobile Device Users in The United States as of August 2018, by Session Type ." Statista, Statista Inc., 29 Jul 2019, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics, Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type Statista, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/ (last visited April 16, 2021)