According to an August 2018 report on mobile device users in the United States, 41 percent of direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.
Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type
Characteristic
Percentage of unlocks
Percet landing - Sessions that have the first app viewed for more than 10 seconds
41%
Express takeoff - Unlock sessions that start from push notifications
16%
Touch & Go - Sessions with more than one app viewed with the first app viewed for 10 seconds or less
20%
Abort - Sessions with only one app viewed for 10 seconds or less
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Verto Analytics. (July 29, 2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type ." Chart. July 29, 2019. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. (2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type . Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of Direct Smartphone App Unlocks among Mobile Device Users in The United States as of August 2018, by Session Type ." Statista, Statista Inc., 29 Jul 2019, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics, Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type Statista, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/ (last visited May 24, 2022)
