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Distribution of direct smartphone app unlocks among U.S. users 2018, by session type

According to an August 2018 report on mobile device users in the United States, 41 percent of direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.

Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type

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Source

In cooperation with
Verto Analytics
Release date

July 2019

Region

United States

Survey time period

August 2018

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