According to an August 2018 report on mobile device users in the United States, 41 percent of direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.
Distribution of direct smartphone app unlocks among U.S. users 2018, by session type
Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type
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Source
In cooperation with
Release date
July 2019
More information
Region
United States
Survey time period
August 2018
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Further related statistics
Verto Analytics. (July 29, 2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type [Graph]. In Statista. Retrieved December 05, 2019, from https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type ." Chart. July 29, 2019. Statista. Accessed December 05, 2019. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. (2019). Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type . Statista. Statista Inc.. Accessed: December 05, 2019. https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics. "Distribution of Direct Smartphone App Unlocks among Mobile Device Users in The United States as of August 2018, by Session Type ." Statista, Statista Inc., 29 Jul 2019, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/
Verto Analytics, Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type Statista, https://www.statista.com/statistics/1047903/app-unlock-session-types-us-smartphone-users/ (last visited December 05, 2019)