Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type
Distribution of direct smartphone app unlocks among U.S. users 2018, by session type
According to an August 2018 report on mobile device users in the United States, 41 percent of direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.
Distribution of direct smartphone app unlocks among mobile device users in the United States as of August 2018, by session type
Percentage of unlocks
Percet landing - Sessions that have the first app viewed for more than 10 seconds41%
Express takeoff - Unlock sessions that start from push notifications16%
Touch & Go - Sessions with more than one app viewed with the first app viewed for 10 seconds or less20%
Abort - Sessions with only one app viewed for 10 seconds or less23%
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Source

In cooperation with
Verto Analytics
Release date

July 2019

Region

United States

Survey time period

August 2018

Distribution of direct smartphone app unlocks among U.S. users 2018, by session type
According to an August 2018 report on mobile device users in the United States, 41 percent of direct smartphone app unlocks lead to "perfect landing" sessions that had the first application viewed for more than 10 seconds, while 23 percent of unlocks lead to "touch and go" sessions with only one app viewed for 10 seconds or less.
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