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B2C content marketing use in North America 2019

Published by Statista Research Department, Jan 14, 2021
In June and July 2019, B2C marketers predominantly from North America were asked about their implementation of a content marketing strategy. That year, 71 percent of respondents said that they had a content marketing strategy, out of which 33 said it was documented.

Share of B2C marketers with a content marketing strategy in North America as of July 2019

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Release date

December 2019

Region

Worldwide

Survey time period

June to July 2019

Number of respondents

256 respondents

Special properties

among B2C marketers primarily from the U.S. and Canada (72%)

Method of interview

Email survey

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Content MarketingAdvertising industry in the U.S.Social media marketingMobile MarketingDigital video advertising
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