During a July 2020 survey of B2C content marketers from across the globe (however, predominantly from the United States and Canada), 73 percent of respondents said that they had a content marketing strategy, out of which 42 said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- B2C content marketing challenges in North America 2015
- Organizational goals achieved with use of B2C content marketing worldwide 2020
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of B2C social media content marketing tactics in North America 2015
- Paid ad methods used for B2C content distribution North America 2020
- Content marketing share of marketing budgets in the UK 2013-2017
- Content marketing KPIs in Denmark 2021
- companies using different content promotion methods in Norway 2018
- Italy: customer profiling marketing strategies 2017, by percentage
- Italy: share of B2C companies rewarding customer behavior in 2017
- Effectiveness of B2B content marketing in North America 2012-2015
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Content marketing: monthly investment of advertising companies in Spain 2018
- B2B content marketing challenges and issues in North America 2018
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Promotions as a marketing tool among Indian hotels - by star category 2017
- Reaction frequency regarding online advertisements Japan 2019
- Company websites as a marketing tool among Indian hotels - by star category 2017
Content Marketing Institute. (January 27, 2021). Share of B2C marketers with a content marketing strategy in North America as of July 2020 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2C marketers with a content marketing strategy in North America as of July 2020." Chart. January 27, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. (2021). Share of B2C marketers with a content marketing strategy in North America as of July 2020. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2c Marketers with a Content Marketing Strategy in North America as of July 2020." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute, Share of B2C marketers with a content marketing strategy in North America as of July 2020 Statista, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/ (last visited May 19, 2022)