In June and July 2019, B2C marketers predominantly from North America were asked about their implementation of a content marketing strategy. That year, 71 percent of respondents said that they had a content marketing strategy, out of which 33 said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2019
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Content Marketing Institute. (December 11, 2019). Share of B2C marketers with a content marketing strategy in North America as of July 2019 [Graph]. In Statista. Retrieved March 09, 2021, from https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2C marketers with a content marketing strategy in North America as of July 2019." Chart. December 11, 2019. Statista. Accessed March 09, 2021. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. (2019). Share of B2C marketers with a content marketing strategy in North America as of July 2019. Statista. Statista Inc.. Accessed: March 09, 2021. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2c Marketers with a Content Marketing Strategy in North America as of July 2019." Statista, Statista Inc., 11 Dec 2019, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute, Share of B2C marketers with a content marketing strategy in North America as of July 2019 Statista, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/ (last visited March 09, 2021)