During a July 2022 survey of B2C content marketers primarily from North America, 73 percent of respondents said that they had a content marketing strategy, out of which 37 percent said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2022
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
18
- B2C content marketing challenges in North America 2021
- Goals achieved with use of B2C content marketing North America 2022
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Paid ad methods used for B2C content marketing North America 2021
- Content marketing share of marketing budgets in the UK 2013-2017
- Content marketing KPIs in Denmark 2021
- companies using different content promotion methods in Norway 2018
- Italy: customer profiling marketing strategies 2017, by percentage
- Italy: share of B2C companies rewarding customer behavior in 2017
- Effectiveness of B2B content marketing in North America 2012-2015
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Content marketing: monthly investment of advertising companies in Spain 2018
- B2B content marketing challenges and issues in North America 2018
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Promotions as a marketing tool among Indian hotels - by star category 2017
- Reaction frequency regarding online advertisements Japan 2019
- Company websites as a marketing tool among Indian hotels - by star category 2017
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Statistics
- B2C content marketing challenges in North America 2021
- Goals achieved with use of B2C content marketing North America 2022
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Paid ad methods used for B2C content marketing North America 2021
- Content marketing share of marketing budgets in the UK 2013-2017
- Content marketing KPIs in Denmark 2021
- companies using different content promotion methods in Norway 2018
- Italy: customer profiling marketing strategies 2017, by percentage
- Italy: share of B2C companies rewarding customer behavior in 2017
- Effectiveness of B2B content marketing in North America 2012-2015
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Content marketing: monthly investment of advertising companies in Spain 2018
- B2B content marketing challenges and issues in North America 2018
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Promotions as a marketing tool among Indian hotels - by star category 2017
- Reaction frequency regarding online advertisements Japan 2019
- Company websites as a marketing tool among Indian hotels - by star category 2017
Content Marketing Institute. (July 1, 2022). Share of B2C marketers with a content marketing strategy in North America as of July 2022 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2C marketers with a content marketing strategy in North America as of July 2022." Chart. July 1, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. (2022). Share of B2C marketers with a content marketing strategy in North America as of July 2022. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2c Marketers with a Content Marketing Strategy in North America as of July 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute, Share of B2C marketers with a content marketing strategy in North America as of July 2022 Statista, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/ (last visited March 22, 2023)
Share of B2C marketers with a content marketing strategy in North America as of July 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/