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B2C content marketing use in North America 2018
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B2C content marketing use in North America 2018
Share of B2C marketers with a content marketing strategy in North America as of July 2018
by A. Guttmann,
last edited
Jan 7, 2019
This graph shows the share of B2C marketers with a content marketing strategy in North America as of July 2018. In 2018, 74 percent of respondents said that they had a content marketing strategy, out of which 33 said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2018
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by A. Guttmann,
last edited
Jan 7, 2019
This graph shows the share of B2C marketers with a content marketing strategy in North America as of July 2018. In 2018, 74 percent of respondents said that they had a content marketing strategy, out of which 33 said it was documented.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- June to July 2018
- Number of respondents
- 299 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- June to July 2018
- Number of respondents
- 299 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
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Content marketing types used in B2B communications in North America 2018
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Effectiveness of B2B content types in customer journey stages in North America 2018
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Content marketing
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Everything On "Content marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Organizational goals for B2C content marketing in North America 2016
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- B2C content marketing challenges in North America 2015
- Content types used for marketing worldwide as of September 2016
- Content marketing services revenue 2014, by type
- Paid advertising usage for B2C content marketing in North America 2016
- Metrics usage for B2C content marketing in North America 2016
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- companies using different content promotion methods in Norway 2018
- U.S. consumers opinions of companies' content campaigns 2015
- U.S. consumer content viewing experience importance 2015
- Main goals in content marketing strategies in Spain in 2018
- UK marketers: is content marketing an innovation in marketing?
- Italy: click-through rate of newsletters 2018, by B2C industry
- Viral marketing as a tool among Indian hotels - by star category 2017
- Promotions as a marketing tool among Indian hotels - by star category 2017
Studies
- Content marketing
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- B2B Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- Manufacturing Content Marketing 2018
- B2C Content Marketing 2016
- B2C Content Marketing 2017
- B2C Content Marketing 2015
- B2C Manufacturing Content Marketing 2017
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2B Content Marketing 2017
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for B2C marketing?
- Largest B2C content marketing challenges in North America as of August 2015
- Most commonly produced content marketing types worldwide as of September 2016
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- How important is e-mail marketing within your business strategically?
- How would you rate your company's overall level of competence in e-mail marketing?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- Share of companies using different content promotion methods in Norway in 2018
- Consumer opinions on companies' content communication methods in the United States as of September 2015
- Leading factors influencing personal viewing experience of marketing content according to consumers in the United States as of September 2015
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
- To what extent do you agree with the following statements about content marketing?
- Click-through rate of newsletters in Italy in 2018, by B2C (business to consumer) industry
- Usage of viral marketing in the mix among hotels across India in FY 2017, by star category
- Usage of promotions in the marketing mix among hotels across India in FY 2017, by star category
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