During a July 2020 survey of B2C content marketers from across the globe (however, predominantly from the United States and Canada), 73 percent of respondents said that they had a content marketing strategy, out of which 42 said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2020
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Content Marketing Institute. (January 27, 2021). Share of B2C marketers with a content marketing strategy in North America as of July 2020 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2C marketers with a content marketing strategy in North America as of July 2020." Chart. January 27, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. (2021). Share of B2C marketers with a content marketing strategy in North America as of July 2020. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2c Marketers with a Content Marketing Strategy in North America as of July 2020." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute, Share of B2C marketers with a content marketing strategy in North America as of July 2020 Statista, https://www.statista.com/statistics/331819/b2c-content-marketing-use-north-america/ (last visited May 19, 2022)
