Consumers' most important reasons for eating meat substitutes in the U.S. in 2021

Published by
Nils-Gerrit Wunsch,
Sep 29, 2022
In 2021, approximately 61 percent of participants in a stated that their most important reason for consuming meat-substitute products are health benefits. Nearly 34 percent mentioned animal-welfare concerns as the most important reason.

Consumers' most important reasons for eating meat substitutes in the United States in 2021

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Source

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Release date

December 2021

Region

United States

Survey time period

October 22 to 25, 2021

Number of respondents

759 respondents

Age group

18 years and older

Supplementary notes

*The Source asked participants: "What are the most important reasons why you are interested in trying [or have already tried, or currently eat] meat substitutes, like Impossible or Beyond Meat, that seek to mimic the taste and texture of meat? Select all that apply. (% Selected)"

The base for the survey were U.S. adults who are interested in trying or have already tried or currently eat meat substitutes.

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