Active social apps weekly usage growth among Gen Z users in the U.S. 2021
According to a study of iOS users in the United States, social video app TikTok saw an increase of approximately 13 percent in the size of its weekly active Gen Z audience between June and September 2021. Chat app Messenger saw a growth of seven percent among U.S. users aged between 18 and 25 in the examined period. By comparison, the Reddit app lost 13 percent of weekly active users among the 'zoomers' demographic in the U.S.
