Share of Roblox U.S. users making in-app purchases on the platform via iOS, by gender
According to a study of iOS users in the United States, the majority of Roblox app users that made in-app purchases on the gaming platform in the first three quarters of 2021 were women. By comparison, male users accounted for less than 40 percent of all the iOS users in the United States who made in-app purchases on the Roblox gaming app. Other identities and non-binary users accounted for four percent of the total in-app purchasers during the examined quarters.