As of November 2020, Shadowlands is the fastest-selling WoW expansion of all time, with more than 3.7 million copies sold in one day. Second-ranked Battle for Azeroth generated 3.4 million first day sales, and Legion, Wrath of the Lich King and Warlords of Draenor have all reached 3.3 million copies sold within the first 24 hours from their releases. Additionally, the release of the Warlords of Draenor expansion pack in the 4th quarter of 2014 brought a substantial spike in the subscriber numbers reaching over ten million in that period.
Number of copies of World of Warcraft expansion packs sold on the 1st day worldwide from 2007 to 2020
(in millions)
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Activision Blizzard. (December 20, 2020). Number of copies of World of Warcraft expansion packs sold on the 1st day worldwide from 2007 to 2020 (in millions) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/370010/world-of-warcraft-expansion-pack-sales/
Activision Blizzard. "Number of copies of World of Warcraft expansion packs sold on the 1st day worldwide from 2007 to 2020 (in millions)." Chart. December 20, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/370010/world-of-warcraft-expansion-pack-sales/
Activision Blizzard. (2020). Number of copies of World of Warcraft expansion packs sold on the 1st day worldwide from 2007 to 2020 (in millions). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/370010/world-of-warcraft-expansion-pack-sales/
Activision Blizzard. "Number of Copies of World of Warcraft Expansion Packs Sold on The 1st Day Worldwide from 2007 to 2020 (in Millions)." Statista, Statista Inc., 20 Dec 2020, https://www.statista.com/statistics/370010/world-of-warcraft-expansion-pack-sales/
Activision Blizzard, Number of copies of World of Warcraft expansion packs sold on the 1st day worldwide from 2007 to 2020 (in millions) Statista, https://www.statista.com/statistics/370010/world-of-warcraft-expansion-pack-sales/ (last visited May 22, 2022)
