Vietnam: online FMCG sales in urban cities by platform 2021

In 2021, Shopee accounted for 38 percent of the online FMCG sales in urban cities in Vietnam, making it the leading platform for these products. By comparison, 35 percent of online FMCG sales in these cities came from Facebook.

Share of online FMCG sales in urban cities in Vietnam in 2021, by major platform

Characteristic	Online FMCG sales
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Release date

December 2021

More information

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, excluding gift purchases, among Vietnamese households

Supplementary notes

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