Average spending per trip of online shoppers on FMCG Vietnam 2021, by area

Published by
Minh-Ngoc Nguyen,
Feb 22, 2023
In 2021, the average spending per trip of Vietnamese online shoppers in urban areas reached 300 thousand Vietnamese dong. By comparison, the value of online FMCG spending was slightly lower in rural areas in Vietnam.

Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong)

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Release date

December 2021

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, among Vietnamese households

Supplementary notes

One thousand Vietnamese dong equals 0.044 U.S. dollars and 0.040 euros as of April 2022.

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