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Value growth of FMCG categories in rural areas in Vietnam 2020

Published by Minh-Ngoc Nguyen, Jul 5, 2021
In 2020, personal care products had the highest value growth rate in rural areas in Vietnam among the main FMCG product categories, with a value growth rate of 16 percent. Packaged foods recorded the second-highest value growth, followed by dairy products.

Value growth rate of FMCG products in rural areas in Vietnam in 2020, by category

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