Time spent share on connected TV in the U.S. 2022, by service

Published by
Julia Stoll,
Mar 28, 2023
YouTube was the app American consumers spent the most time with on connected TV in the second half of 2022, with a share of 16 percent of the total connected TV viewing time. That means that the ad-supported streaming service surpassed hybrid video-on-demand platform Netflix, which decreased its CTV viewing time share to 15.3 percent. The only traditional pay TV service in the top 10 ranking was Spectrum TV, with a share of 6.4 percent of the time spent.

Distribution of time spent viewing connected TV in the United States in 1st half of 2022, by service

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Release date

February 2023

Region

United States

Survey time period

July 1 to December 31, 2022

Number of respondents

5,000 households

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Overview

8

Device brands and streaming services

6

Consumer behavior

8

Perception of CTV ads

5

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Topics

Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo-on-demand in Sweden
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