Share of FAST platform viewers in the U.S. 2020-2023

Published by
Julia Stoll,
May 22, 2023
In the United States, 57 percent of TV viewers watched free ad-supported streaming TV (FAST) platforms such as Pluto TV, Tubi, and The Roku Channel in 2023. This marked a small decrease from the figure in the previous year, when the share of FAST platform users amounted to 58 percent.

Share of free ad-supported streaming TV (FAST) platform viewers in the United States from 2020 to 2023

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Release date

May 2023

Region

United States

Survey time period

2020 to 2023

Number of respondents

1,603 respondents

Age group

16-74 years

Special properties

TV consumers watching at least one hour of TV per week, and have broadband at home

Supplementary notes

Original question: "Do you watch any free ad-supported streaming TV (FAST) platforms?"

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Statistics on " Video streaming in the United States "

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Overview

6

Subscription video-on-demand

6

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

6

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

7

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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