Frequency of using The Roku Channel in the U.S. 2022, by generation
Millennials were most likely to watch The Roku Channel on a daily basis, according to a survey conducted in the United States in November 2022, with 12 percent of respondents in this generation stating to do so. Daily use of the FAST service was yet equally popular within all surveyed generations, as 10 percent of generations X and Z as well as baby boomers also watched The Roku Channel every day. However, the share of overall non-usage grew with the age of consumers.