Millennials were most likely to watch The Roku Channel on a daily basis, according to a survey conducted in the United States in November 2022, with 12 percent of respondents in this generation stating to do so. Daily use of the FAST service was yet equally popular within all surveyed generations, as 10 percent of generations X and Z as well as baby boomers also watched The Roku Channel every day. However, the share of overall non-usage grew with the age of consumers.
Frequency of watching The Roku Channel in the United States in 2022, by generation
Characteristic
Multiple times a day
Once daily
A few times per week
Once per week
A few times
Once
Never
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Morning Consult. (November 8, 2022). Frequency of watching The Roku Channel in the United States in 2022, by generation [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/
Morning Consult. "Frequency of watching The Roku Channel in the United States in 2022, by generation." Chart. November 8, 2022. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching The Roku Channel in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/
Morning Consult. "Frequency of Watching The Roku Channel in The United States in 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/
Morning Consult, Frequency of watching The Roku Channel in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/ (last visited September 12, 2024)
Frequency of watching The Roku Channel in the United States in 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1365272/use-roku-channel-frequency-united-states-generation/
