Number of TV and video households in the U.S. 2022-2024, by platform type

Published by
Julia Stoll,
Jul 16, 2024

Subscription video-on-demand (SVOD) was the most popular platform for U.S. households watching video content in the first quarter of 2024, with 110 million households using services such as Netflix, Amazon Prime Video, and Disney+. Free ad-supported streaming TV (FAST) came in second place, surpassing traditional TV households between 2022 and 2024. While traditional pay TV decreased in popularity, online TV services, such as YouTube TV and Fubo TV, could partly offset those losses.

Number of households using selected TV and video platform types in the United States in 3rd quarter 2022 and 1st quarter 2024 (in millions)

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Release date

July 2024

Region

United States

Survey time period

Q3 2022 and Q1 2024

Supplementary notes

Figures from 2022 came from a previous publication.

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Overview

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Consumer behavior

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Topics

Streaming in the United StatesNetflixDigital Music in the United StatesSpotifyOnline radio
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