Most popular product categories on Instagram commerce Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Apr 11, 2022
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category on Instagram commerce, as stated by 66 percent of the respondents. By comparison, 57 percent of them claimed to have bought cosmetics via Instagram.

Leading product categories to be bought on Instagram in Vietnam in 2022

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

310 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$229 USD $199 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceE-commerce in the United States
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu