During a global 2021 survey, 64 percent of responding marketers stated they would increase their usage of Instagram in the near future; 21 percent said they would increase the usage of TikTok advertising, but as many as 68 percent were not planning to use the mobile video sharing app for marketing purposes.
Planned changes in use of selected social media for marketing purposes worldwide as of January 2021
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Social Media Examiner. (May 10, 2021). Planned changes in use of selected social media for marketing purposes worldwide as of January 2021 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/
Social Media Examiner. "Planned changes in use of selected social media for marketing purposes worldwide as of January 2021." Chart. May 10, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/
Social Media Examiner. (2021). Planned changes in use of selected social media for marketing purposes worldwide as of January 2021. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/
Social Media Examiner. "Planned Changes in Use of Selected Social Media for Marketing Purposes Worldwide as of January 2021." Statista, Statista Inc., 10 May 2021, https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/
Social Media Examiner, Planned changes in use of selected social media for marketing purposes worldwide as of January 2021 Statista, https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/ (last visited May 21, 2022)