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Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018

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Future use of social media among marketers worldwide by platform 2018 The statistic presents information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.
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Increase Stay the sameDecrease No plans to utilize
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Increase Stay the sameDecrease No plans to utilize
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The statistic presents information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.
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Release date
May 2018
Region
Worldwide
Survey time period
January 2018
Number of respondents
5,700 respondents
Special properties
marketers
Supplementary notes
Question: How will your use of the following social media marketing channels change in the near future?
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