The statistic presents information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.
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Future use of social media among marketers worldwide by platform 2018
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Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
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The statistic presents information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.
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The statistic presents information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.
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- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Special properties
- marketers
- Supplementary notes
- Question: How will your use of the following social media marketing channels change in the near future?
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Special properties
- marketers
- Supplementary notes
- Question: How will your use of the following social media marketing channels change in the near future?
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Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)Social media: revenue of selected companies 2017
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by verticalAverage daily Facebook brand posts 2017, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most important social media platforms for B2B and B2C marketers 2018
- Social media marketing tasks outsourced worldwide 2014
- Outsourcing social media marketing worldwide 2014
- Social media marketing activities with planned budget increase in Australia 2016
- Leading social media marketing objectives worldwide 2015
- Social media marketing activities with planned budget increase in Brazil 2016
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Social media sites used for advertising in the UK in 2013, by type of marketer
- Integration of social media into the marketing mix worldwide 2016
- Company profile page visits on social networks in Germany 2013-2014
- Top ten entertainment YouTube channels in Australia 2018 by number of views
- Countryside attractions use of online marketing in Great Britain 2012, by type
- Share of companies with customer support in the Netherlands 2016, by social network
- European independent lodging market: most important marketing channels 2015
- Distribution of organic retail sales in the Netherlands 2016, by marketing channel
- Italy: annual salary of social media managers 2017
- Italy: relevance of content formats adopted by small banks on social media 2016
- Number of social media posts per company per week 2015, by industry
Studies
- Social media marketing
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Influencer marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- Digital marketing in Denmark
- Digital marketing in Sweden
- Purpose Marketing
- E-mail marketing in the U.S.
Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by vertical
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Share of countryside attractions using online marketing tools in Great Britain in 2012, by type
- Number of social media posts per company per week worldwide as of February 2015, by industry
Premium Statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Average number of daily brand posts on Twitter as of 1st half 2017, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Which social media marketing tasks do you outsource?
- Do you outsource any of your social media marketing efforts?
- Share of marketing leaders planning to increase budgets on selected social media marketing activities in Australia as of March 2016
- Leading social media marketing objectives worldwide as of October 2015
- Share of marketing leaders planning to increase budgets on selected social media marketing activities in Brazil as of March 2016
- What’s the extent of your organisation’s presence on the following social networks?
- Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?
- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
- Number of social network members who visited company profile pages in Germany from 2013 to 2014 (in millions)
- Most popular entertainment YouTube channels in Australia as of June 2018, by number of uploaded video views (in millions)
- Which platforms or social media are used for online customer support?*
- Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015
- Distribution of organic retail sales in the Netherlands in 2016, by marketing channel
- Minimum and maximum gross annual salary of social media managers in Italy in 2017, by years of experience (in 1,000s euro)
- Most relevant content formats adopted by small bank on social media in Italy in 2016
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