Planned changes in use of selected social media for organic marketing worldwide 2024

Published by Statista Research Department, Sep 18, 2024

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024

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Release date

May 2024

Region

Worldwide

Survey time period

January 2024

Number of respondents

1,915 marketers

Method of interview

Email survey

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

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