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Future use of social media among marketers worldwide 2021, by platform

Published by Statista Research Department, Nov 17, 2021
During a global 2021 survey, 64 percent of responding marketers stated they would increase their usage of Instagram in the near future; 21 percent said they would increase the usage of TikTok advertising, but as many as 68 percent were not planning to use the mobile video sharing app for marketing purposes.

Planned changes in use of selected social media for marketing purposes worldwide as of January 2021

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Source

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Release date

May 2021

Region

Worldwide

Survey time period

January 2021

Number of respondents

4,394 marketers

Method of interview

Email survey

Supplementary notes

Question: How will your use of the following social media marketing channels change in the near future?

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