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Future use of social media among marketers worldwide by platform 2017

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How will your use of the following social media marketing channels change in the near future?

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About This Statistic

The statistic presents information on the planned future social media use among marketers worldwide, as of January 2017. During the survey, 63 percent of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.

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Social media platforms used by marketers worldwide 2017

Social media platforms used by marketers worldwide 2017

Benefits of social media marketing worldwide 2017

Benefits of social media marketing worldwide 2017

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

Social media: revenue of selected companies 2016

Social media: revenue of selected companies 2016

Most important social media platforms for marketers worldwide 2017

Most important social media platforms for marketers worldwide 2017

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Statistics on "Social media marketing in the U.S."

Overview

The most important statistics

Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)Social media: revenue of selected companies 2016
Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021

Corporate use

The most important statistics

Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
Which of the following tactics do you currently spend your marketing dollars on?Marketing channels U.S. small businesses invest in 2016
Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media profiles marketing adoption among SMEs in the U.S. 2016
Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?Integration of social media into the marketing mix worldwide 2016
Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017

Objectives & tactics

The most important statistics

Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
Leading social media marketing objectives worldwide as of October 2015Leading social media marketing objectives worldwide 2015
How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
Which technologies/solutions/services will your company be investing in for 2017?U.S. marketing channel investment priorities 2017

Effectiveness

The most important statistics

Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?Ability to measure social media marketing ROI worldwide 2017
How do you rate the following channels in terms of ROI?Media channels profitability for U.S. marketers 2016
Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
Which marketing activity will give your business the biggest incremental uplift in leads and sales in 2017?Most effective digital marketing techniques 2017
How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
Number of interactions companies generated per social media post worldwide as of March 2015, by industryNumber of interactions per social media post 2015, by industry
Median number of social media followers companies attracted worldwide as of January 2015, by industryNumber of social media followers 2015, by industry

Consumer use

The most important statistics

Ways in which consumers demonstrated brand loyalty in the United States as of October 2016Expressions of brand loyalty in the U.S. 2016
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017Consequences of negative social media brand interactions in the U.S. 2017
Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age groupReasons causing social media brand unfollows in the U.S. 2017, by age group
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
Is there a platform on which you particularly appreciate personalized offers and recommendations?U.S. consumer appreciation of personalized recommendations on selected platforms 2017
Why do you visit the brand's website more than its app and social media accounts?Reasons to visit brand website among female U.S. social media users 2016
Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017

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