Churn of paid video streaming services worldwide 2022, by generation
According to a 2022 survey, consumers from Brazil were most likely to cancel a paid video streaming subscription compared with other countries worldwide. 38 percent of respondents stated that they have cancelled a subscription in the last six months. The U.S. followed with a churn rate of 37 percent. The churn rate was significantly higher with Generation Z and millennials than with boomers and Gen X. In Germany, for instance, the share of consumers in the Gen Z and millenials generation cancelling an SVOD subscription was about four times higher than for boomers or matures.
