Mexico: web and app fashion shopping by age 2021

According to a 2021 survey, buying fashion via app in Mexico was most popular among younger consumers. While more than half of Mexicans between 18 and 34 shopped fashion items via an app, just over 30 percent of those over 44 years old stated using it for these purchases.

Share of fashion shoppers buying via web and apps in Mexico as of 2021, by age group

Characteristic	Web	App
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Release date

July 2021

More information

Region

Mexico

Survey time period

February 16 to 23, 2021

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide the number of respondents for this question. The study included a total of 1,041 respondents.

Original question: "Pensando en las compras o contrataciones que realizas a través del canal online de las siguientes categorías, ¿sueles usar la página web o la app?" - Moda("Thinking about the purchases or hires you make through the online channel in the following categories, do you usually use the website or the app?" - Fashion)

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