According to a survey from March 2022, 46 percent of the respondents in Japan used only physical stores to research and purchase consumer electronics. In comparison, using both online and offline shopping channels to research and purchase consumer electronics was most popular in other surveyed countries.
Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country
Characteristic
Research and purchase only in stores
Omnichannel
Research and purchase only online
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Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"
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McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Consumer Electronics in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/ (last visited September 01, 2024)
Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/