Main colour schemes consumers are wearing in the U.S. in 2022

Published by
P. Smith,
Nov 22, 2023
According to a survey run in summer 2022, by far the most popular choice of color scheme among U.S. consumers was neutrals, such as black, white, and grey. This was more than twice as popular as second-placed jewel tones.

Share of consumers in the United States wearing selected color schemes in 2022

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Sources

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Release date

September 2022

Region

United States

Survey time period

May to August 2022

Number of respondents

Approx. 1,000

Age group

18 to 75

Supplementary notes

Neutrals includes colors such as white, black, and gray. Jewel tones include magenta, teal, and emerald. The primary colors are red, yellow, and blue.
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.

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