According to a survey in summer 2022, Generation Z consumers in the United States were the most likely to have purchased a fashion item outside their gender identity. Millennials were the second most likely, with just under half of respondents having bought such fashion items.
Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation
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Share of respondents
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The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. "Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation." Chart. September 6, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. (2022). Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna. "Share of Consumers Who Have Already Purchased a Fashion Item outside Their Gender Identity in The United States as of 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/
Klarna, Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation Statista, https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/ (last visited September 01, 2024)
Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331391/gender-fluid-apparel-purchase-us-by-generation/