As the metaverse seeps into the mainstream through gaming, NFTs, and VR and AR devices, consumer interest in taking part in virtual worlds has been seeing a notable uptick. According to the results of a study conducted with a representative sample of U.S. consumers across Gen Z, Y and X, a combined share of 49 percent of respondents were interested in buying purely digital fashion assets from a luxury brand. This share was slightly lower for those who expressed interest in purchasing digital assets from a mass fashion brand. Still, around a quarter of those surveyed for this study was not interested in digital fashion.
Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021
The original survey question was, "Please indicate your level of interest in purchasing purely digital assets from the following types of fashion companies".
Gen Pop is described as generations spanning Z to X.
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The Business of Fashion. (April 30, 2022). Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/
The Business of Fashion. "Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021." Chart. April 30, 2022. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/
The Business of Fashion. (2022). Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/
The Business of Fashion. "Level of Interest in Purchasing Digital Assets from Luxury and Mass Fashion Companies among Gen Z, Gen Y and Gen X Consumers in The United States in 2021." Statista, Statista Inc., 30 Apr 2022, https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/
The Business of Fashion, Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021 Statista, https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/ (last visited October 07, 2024)
Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021 [Graph], The Business of Fashion, April 30, 2022. [Online]. Available: https://www.statista.com/statistics/1311669/digital-fashion-asset-buying-interest/
