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Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021

Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021

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In cooperation with
The Business of Fashion
Release date

April 2022

Region

United States

Survey time period

November 2021

Special properties

representative sample

Supplementary notes

The original survey question was, "Please indicate your level of interest in purchasing purely digital assets from the following types of fashion companies".
Gen Pop is described as generations spanning Z to X.

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Statistics on " Generation Z fashion in the United States "

Statistics on Generation Z fashion in the United States

Overview

5

Spending

6

Brands

7

Trends

8

Purchasing behavior

6

Further related statistics

21
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