According to the results of a survey conducted in Summer 2022, the main reason American consumers purchased fashion items outside of their own gender identity was for comfort. 62 percent of respondents selected this reason. Social statements and gender expression each accounted for less than 20% of responses.
Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/
Klarna. "Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022." Chart. September 6, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/
Klarna. (2022). Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/
Klarna. "Main Reasons for Purchasing a Fashion Item outside One's Gender Identity in The United States in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/
Klarna, Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022 Statista, https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/ (last visited October 11, 2024)
Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1331482/gender-fluid-apparel-purchase-reasons-us/