The expenditure on television advertising of the retail category in Malaysia increased significantly by 7.8 million U.S. dollars (+76.24 percent) in 2021 in comparison to the previous year. With 18.02 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on internet was higher, while spending on newspapers was lower.
Retail advertising spending on television in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Retail advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/
Nielsen. "Retail advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/
Nielsen. (2022). Retail advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/
Nielsen. "Retail Advertising Spending on Television in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/
Nielsen, Retail advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/ (last visited July 27, 2024)
Retail advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354262/retail-ad-spend-television-malaysia/