Most popular influencer verticals Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Jan 19, 2023
According to a survey on influencer marketing conducted in Indonesia, fashion and beauty vertical was most popular among influencers in the country, making up around 27 percent of total influencer verticals as of October 2022. Entertainment and hobbies followed, with approximately 25 percent.

Leading influencer verticals in Indonesia as of October 2022

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Source

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Release date

October 2022

Region

Indonesia

Survey time period

October 2022

Method of interview

Online survey

Supplementary notes

The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.

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Overview

4

Influencers

5

Audience

4

Social media platforms

3

Leading markets

4

Consumer behavior and preferences

5

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Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in Indonesia
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