According to a survey on influencer marketing conducted in Indonesia, entertainment and hobby brands ran their influencer marketing campaigns mostly on Instagram, with a share of around 64 percent as of October 2022. Meanwhile, TikTok made up about 27 percent of the total campaigns run by the aforementioned brands.
Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform
Characteristic
Share of campaigns
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The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaigns by Entertainment and Hobby Brands in Indonesia as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group, Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/ (last visited September 01, 2024)
Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/