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Lifestyle and home brands' influencer marketing campaigns Indonesia 2022, by platform

Published by Hanadian Nurhayati-Wolff, Jan 25, 2023
According to a survey on influencer marketing conducted in Indonesia, entertainment and hobby brands ran their influencer marketing campaigns mostly on Instagram, with a share of around 75 percent as of October 2022. Meanwhile, TikTok made up about 16 percent of the total campaigns run by the aforementioned brands.

Share of influencer marketing campaigns by lifestyle and home brands in Indonesia as of October 2022, by social media platform

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Source

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Release date

October 2022

Region

Indonesia

Survey time period

October 2022

Method of interview

Online survey

Supplementary notes

The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.

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Statistics on " Influencer marketing in Asia "

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Statistics on Influencer marketing in Asia

Overview

4

Influencers

5

Audience

4

Social media platforms

3

Leading markets

4

Consumer behavior and preferences

5

Further related statistics

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