Must-have entertainment brands used by consumers U.S. 2022

The results of a consumer survey fielded in the United States in October 2022 show that Spotify's paid subscription service was considered to be a must-have source of entertainment by three-quarters (75 percent) of its customers. At the same time about two-thirds (67 percent) of those who accessed YouTube's free services or subscribed to Netflix considered these services to be essential. Amazon Music was considered it to be a must-have source of entertainment by 64 percent of those who subscribed to the service.

Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022

Characteristic	Must have (invaluable)	Nice to have (could do without)
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Release date

November 2022

More information

Region

United States

Survey time period

October 2022

Number of respondents

Age group

18-74 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced

Supplementary notes

*Household uses source - SPOTIFY PAID (n=438), READING (n=1,364), YOUTUBE FREE (n=1,788), NETFLIX (n=2,033), AMAZON MUSIC (n=110).
**Represents free or paid subscription.
Question:1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.

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