Pandora's revenue 2006-2019, by source

In the fiscal year ending 2019, Pandora generated 1.2 billion US dollars in advertising revenue. The comapny's subscription revenue also increase and surpassed 500 million U.S. dollars for the first time.

Pandora Radio

Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of Q1 2020 Pandora had over 60 million active users.

Since its launch, the company’s revenue has greatly increased. As of 2007, Pandora’s revenues from all sources totaled 4.18 million US dollars. By the completion of the fiscal year ending 2019, Pandora had earned total annual revenues of 1.72 billion. Of that total, 1.2 billion U.S. dollars were generated through advertising sales alone. Given that Pandora could count only an estimated 6.92 million paying subscribers in 2018 —most Pandora listeners make use of Pandora’s free music streaming services— it follows that subscription fees did not account for a greater share of revenue.

Pandora's revenue from 2006 to 2019, by source

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Sources

Release date

April 2020

Region

Worldwide

Survey time period

February 1, 2006 to December 31, 2019

Supplementary notes

*Transition period. Until January 2013, Pandora's fiscal year started in February and ended in January of the following year. Starting with January 2014, Pandora's fiscal year will start on January 1 and end on December 31 of the same year.
** Pandora provides the following information on ticketing service revenue for 2015: "Consists of two months of Ticketfly activity from the acquisition date of October 31, 2015 to December 31, 2015."
Figures other than for 2018 and 2019 come from earlier financial releases.
Figures have been rounded.
On February 1, 2019, Pandora was acquired by Sirius XM Holdings.

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