Pandora's revenue from 2006 to 2016, by source (in million U.S. dollars)

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AdvertisingSubscription services and otherTicketing service**
Feb 2006 to Jan 20073.250.93-
Feb 2007 to Jan 200813.310.99-
Feb 2008 to Jan 200918.251.09-
Feb 2009 to Jan 201050.155.04-
Feb 2010 to Jan 2011119.3318.43-
Feb 2011 to Jan 2012239.9634.38-
Feb 2012 to Jan 2013375.2251.93-
Feb to Dec 2013*489.34110.89-
Jan to Dec 2014732.34188.46-
Jan to Dec 2015933.31220.5710.17
Jan to Dec 20161,072.49225.7986.55
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About This Statistic

The statistic shows data on the revenue generated by Pandora Media, Inc. in the fiscal periods between February 2006 to December 2016. In the fiscal year ending in December 2014, Pandora made 732.34 million US dollars in advertising revenue.


Pandora Radio

Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of January 31, 2013, Pandora had 175 million registered users, and 65.6 million active users.

Since its launch, the company’s revenue has greatly increased. As of 2007 Pandora’s revenues from all sources totalled 4.18 million US dollars. By the completion of the fiscal year ending on January 31, 2013, Pandora had earned total annual revenues of 519.22 million. Of that total, 375.22 million U.S. dollars were generated through advertising sales alone, accounting for roughly 72 percent of revenues that year. Given that Pandora could count only 1.3 million paying subscribers in 2012—most Pandora listeners make use of Pandora’s free music streaming services—it follows that subscription fees did not account for a greater share of revenue. In 2013 alone, Pandora radio reportedly paid 258.75 million US dollars in royalty fees (190951).

The success of Pandora Radio can be understood as part of a greater worldwide trend in music acquisition and listening. Global online radio revenue reached 827 million US dollars in 2013, while 25 percent of internet users in the United States reported listening to internet radio in September of 2012. A roughly similar share of internet users in Germany, Italy, France, the UK and China reported listening as well, often citing a desire to hear and discover new music as their reason for listening.

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