Frequency of purchasing something using social media Hong Kong 2023, by gender
Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, around 39 percent of female and 28 percent of male respondents answered that they regularly shop on social media. About 14 percent of female respondents and 23 percent of male respondents stated that they never purchase via social media.
According to a survey conducted by