E-commerce spending per capita in Europe 2017, by country

This statistic displays a forecast of the average per capita spending for online shopping in selected countries in Europe in 2017. For 2017, the Centre for Retail Research expects the per capita e-commerce spending of German consumers to amount to roughly 882.71 euros. The highest amount was projected for Great Britain with approximately 1,265.83 euros per capita. Third was France with 744.98 euros. The percentage of internet users using online shopping in the United Kingdom was at 80.4 percent in 2015 and projected to remain stable at 80.9 percent by 2020. In Germany 77.6 percent of internet users use online shopping and an increase of 3.2 percent to 80.8 percent by 2020 was projected. The share of global online grocery sales based on value was highest in the United Kingdom with 6.9 percent in 2016. Worldwide online retail sales are forecast to nearly double between 2016 and 2020 as the global e-commerce market is constantly increasing. Further information on online shopping behavior and e-commerce in Europe can be found in the Dossier: E-commerce in Europe.

Forecast of the average per capita spending for online shopping in selected countries in Europe in 2017, by country

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Release date

April 2016



Survey time period

January 2016

Supplementary notes

Revenue excludes gastronomic services, cars and car parts, gasoline, the travel sector, insurance, bank and credit products, and tickets.

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