In 2021, Denmark registered the highest per capita spending for online shopping in Europe, with 2,916 euros. Norway followed in the ranking, as its online expenditure amounted to 2,364 euros, while it was estimated that British online shoppers spent 2,316 euros online over the considered year.
Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros)
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Statistics on E-commerce in the European Union
Overview
7
- Premium Statistic E-commerce revenue in Europe 2017-2025
- Premium Statistic Market size of B2C e-commerce in Europe 2021, by country
- Premium Statistic E-commerce as share of total GDP in Europe 2021, by country
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Premium Statistic E-commerce spending per capita in Europe 2021, by country
- Premium Statistic Number of online shoppers in selected European countries 2021
- Premium Statistic E-commerce penetration rate in select European countries 2017-2025
Germany and Austria
6
- Premium Statistic E-commerce revenue in Germany 1999-2022
- Premium Statistic Online retail revenue from selected product groups in Germany 2019-2021
- Premium Statistic Online retail users in Germany 2017-2025
- Premium Statistic E-commerce revenue in Austria 2017-2025
- Premium Statistic Share of online shoppers in Austria 2003-2021
- Premium Statistic Leading product categories purchased online in Austria 2022
France and Italy
6
- Premium Statistic E-commerce sales revenue in France 2005-2021
- Premium Statistic Online purchasing penetration in France 2003-2020
- Premium Statistic Product and service categories most purchased online in France 2022
- Premium Statistic E-commerce revenue in Italy 2009-2021
- Premium Statistic Online retail users in Italy 2017-2025
- Premium Statistic Share of firms active in e-commerce in Italy 2021, by industry
Netherlands and Belgium
6
- Premium Statistic Market size of e-commerce in the Netherlands 2005-2021
- Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
- Premium Statistic Number of online stores in the Netherlands 2014-2022, by branch
- Premium Statistic Market size of e-commerce in Belgium 2015-2021
- Basic Statistic E-commerce user penetration in Belgium 2010-2021
- Premium Statistic Share of enterprises receiving online orders in Belgium 2021, by industry
Spain and Portugal
6
- Premium Statistic Total retail e-commerce revenue in Spain 2017-2025
- Premium Statistic Online retail users in Spain 2017-2025
- Premium Statistic Leading products and services bought online in Spain 2021
- Basic Statistic E-commerce retail revenue in Portugal 2017-2025
- Premium Statistic Digital buyer penetration in Portugal 2017-2025
- Premium Statistic Portugal: top 10 online stores 2021, by e-commerce net sales
Nordic countries
4
- Premium Statistic E-commerce revenue in the Nordic countries 2021
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2021
- Basic Statistic Most commonly purchased products online in the Nordics 2021
- Premium Statistic E-commerce sales channel share in the Nordic countries 2019-2025, by device
Further related statistics
13
- Distribution of online shoppers in China in 2012, by annual expenditures
- E-commerce spending per capita in Poland 2012-2017
- Survey on the share of online shoppers in Germany 2000-2016
- Share of goods purchased online in Finland 2019, by product category
- Online shopping expenditure of individuals in the Netherlands 2019, by gender
- Online shopping expenditure of individuals in the Netherlands 2019, by age
- Most sold online products or services in the Netherlands 2019, by age
- Mexico: products & service categories bought online by Millennials 2016
- Individuals shopping online in the Netherlands 2019, by expenses and education
- Individuals buying online from another EU country, the Netherlands 2015
- Leading problems while online shopping in the Netherlands 2015-2016
- Share of purchases made online in Ireland 2017, by category
- Reasons for purchasing from foreign sellers on Vietnamese e-commerce 2021
Further Content: You might find this interesting as well
Statistics
- Distribution of online shoppers in China in 2012, by annual expenditures
- E-commerce spending per capita in Poland 2012-2017
- Survey on the share of online shoppers in Germany 2000-2016
- Share of goods purchased online in Finland 2019, by product category
- Online shopping expenditure of individuals in the Netherlands 2019, by gender
- Online shopping expenditure of individuals in the Netherlands 2019, by age
- Most sold online products or services in the Netherlands 2019, by age
- Mexico: products & service categories bought online by Millennials 2016
- Individuals shopping online in the Netherlands 2019, by expenses and education
- Individuals buying online from another EU country, the Netherlands 2015
- Leading problems while online shopping in the Netherlands 2015-2016
- Share of purchases made online in Ireland 2017, by category
- Reasons for purchasing from foreign sellers on Vietnamese e-commerce 2021
PostNord. (November 12, 2021). Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. "Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros)." Chart. November 12, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. (2021). Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros). Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. "Estimated Average per Capita Spending for Online Shopping in Selected European Countries in 2021, by Country (in Euros)." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord, Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) Statista, https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/ (last visited January 27, 2023)
Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) [Graph], PostNord, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/