Leading reasons for buying products on social media Thailand 2023

Published by Statista Research Department, Nov 6, 2023
According to a Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2023, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.

Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023

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Release date

March 2023

Region

Thailand

Survey time period

February 9 to 28, 2023

Number of respondents

11,095 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up wot 3 of the most relevant answers)"

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Statistics on " Social commerce in Thailand "

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Consumer behavior

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Topics

Social commerce in ThailandInternet usage in ThailandRetail sector in ThailandE-commerce in ThailandRetail shopping behavior in Thailand
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