Global perfume market share in-store vs online 2022
The global perfume market is still strongly driven by consumers shopping in traditional brick-and-mortar stores. In 2022, the offline segment represented nearly 75 percent of the fragrance market. There is, however, an increasing trend toward buying perfumes online, reflecting the growing importance of e-commerce platforms in the fragrance industry. In 2022, e-commerce accounted for nearly a quarter of the global perfume market.