Recently purchased meat or meat alternatives in China 2022

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted among Chinese consumers in 2022, about 88 percent of respondents said they had purchased pork recently. In comparison, only around six percent of respondents purchased alternative meat.

Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type

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Release date

February 2023

Region

China

Survey time period

2022

Number of respondents

2,575 respondents

Method of interview

Questionnaire

Supplementary notes

Survey question: Over the past month, which of the following have you purchased for consumption at home or at a restaurant/fast food/quick-service establishment?

The protein includes protein purchased at home or at a restaurant.

The data adjusted by 500-sample survey, with no quota preset. Chinese consumers may misunderstand the definition of "alt meat/plant-based meat", for example, tofu and vegetarian chicken should be excluded.

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