Most noticed celebrities in ads Germany

In 2022, the celebrity who was seen most in adverts by people in Germany was German football player Bastian Schweinsteiger. Around 6.78 percent of people saw him in adverts recently. German singer, songwriter, and music producer Dieter Bohlen was the second most recognised.

Ranking of the most noticed celebrities in advertising in Germany in 2022

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Release date

December 2022

More information

Region

Germany

Survey time period

January to December 2022

Number of respondents

12,603 respondents

Age group

18 years and older

Special properties

monthly online surveys; unaided query; Mentions from 0.8 percent

Supplementary notes

This question was phrased by the source as follows: "Some brands or companies advertise with celebrities, e.g. from the fields of sports, music, TV or show business. Which celebrities have you particularly noticed in advertising in the last 4 weeks? You can also list several celebrities here that have caught your eye in ads over the past few weeks."

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